Tuesday, August 26, 2014

Dominance of Chinese premium phones imminent


While not yet reigning supreme, the global smartphone market, including that in Indonesia, is witnessing the rise of Chinese products.
 

Sales performance figures for the second quarter of the year tell a tale of woe for South Korean technology giant, Samsung.
In the second quarter of this year, for the first time in three years, the company reported a decline in its net profit, a 20-percent fall compared to the same period last year. Despite the company reporting the fault lay in low market demand, the fact is that other companies reported an increase in sales in the same quarter.
Samsung continues to be the global leader in the cellular phone market. But with other companies, including another South Korean giant, LG, aggressively trying to woo consumers with their latest products, the market should see an interesting battle for dominance through the end of the year.
Samsung, LG, Sony and Motorola, with their Android-powered products, as well as Apple’s iPhone, may need to rewrite their marketing strategy soon as the market is witnessing the rise of premium products from China.